There are certain steps in the book writing and publishing journey that I’d just rather skip. Pitching my idea to agents, for one.
So this Saturday, I’m off to the Writers for Change Conference in San Francisco to do just that. Going against the grain is good for the writer’s soul, on occasion. The last time I attended this particular conference was about three years ago. I’ve learned a lot since then–especially about pitching. And really, it comes down to this:
What kind of book are you writing? (Genre)
Who is your book for? (target audience)
What does your book provide? (problems solved, solutions offered)
In what way is it timely? (why is this just the right time for this book)
How does it compare to other similar books? (what makes it unique or different)
Why you? (why are you the perfect person to write this book)
Of course, the trick is that you have to convey all this information in a quick and conversational manner. And that’s where I messed up my first time around. I sounded unnatural–like a bad actor auditioning for a part. I was so uptight, it was if I had no confidence in or passion for my book. Let alone the ability to draw others to it.
So this time I’m keeping it simple–concise, clear, credible and conversational. Wish me luck!
And let’s hear from you about your book pitches. What worked? What didn’t?