Your book won’t sell itself. You have to find ways engage with people, even before your book is published. It’s called building a platform. You want to hook people into what you’re writing about by starting a conversation with them.
Agents and publishers love writers who know how to talk and write about their books in engaging ways. The reclusive writer is a wonderfully romantic concept but it won’t bring you success in today’s world.
So, here are some ways to get started.
- Create a blog that focuses on the key themes in your novel or non-fiction book.
- Tie what you write about to something that’s happening in the news. If your character goes through a pregnancy, how does it compare with the Princess of Cambridge’s pregnancy?
- Be provocative. What myths does your writing debunk? That you have to eat fewer carbs to take off weight? That murderers are unlovable? That men are more interested in sex than women?
- Create workshops, webinars, and teleconferences that expand on aspects of your novel or non-fiction book.
- Don’t sell yourself short. Writing your book makes you an expert––at the very least––in what it takes to write a book. More importantly, it makes you an expert in the topic you’re writing about that can be translated into keynotes, interviews ,and articles.
Writing your book is just the beginning. Now it’s time to talk it up!